Caffe Nero - 2145 Words

What are the factors contributed to the growth of Caffe Nero in the United Kingdom market? INTRODUCTION: Caffe Nero Group Limited was founded in 1997 in South Kensington, London by Gerry Ford. It is an Italian style coffee shop and the largest independent coffee retailer in Great Britain in recent days. Now, it has over 400 stores and nearly 3000 employees in the United Kingdom. It is also to the development of overseas market, in 2007, Caffe Nero opened the store in Turkey, and after one year later, it opened the shop in the United Arab Emirates, the Middle East. Caffe Nero has a philosophy; it is very simple, which included four elements, Food, Service, Coffee and Atmosphere, especially Coffee and Atmosphere, a good coffee can give†¦show more content†¦On the other hand, it must identify the positive points and negative points in internal factors and external factors. It can divide the key pieces of information into two main aspects, the first one is Internal factors, it describes in the organisation internal environment, the ‘strengths’ and ‘weaknessesâ₠¬â„¢, the other one is External factors, it shows the ‘opportunities’ and ‘threats’ appeared by the external environment (Panagiotou G. 2003). [pic] Figure 1 People called the SWOT analysis to the SWOT matrix; it is very helpful for producing a series of alternatives for a company and an organisation or business unit based on special combinations of four directions of strategic aspects. The SWOT matrix clarifies how the external opportunities and threats confronting a company can be matched with company internal strengths and weaknesses to consequence with four directions of probable strategic alternatives. The SWOT matrix can make managers to bring about many kinds of growth and contraction measures. The SWOT matrix involves four ways; firstly, Strengths- Opportunities strategies concentrate on how to utilize strengths of a business to get a good hand of opportunities. Secondly, Strengths- Threats strategies try to use the strengths of a firm to leave a way from the threats. Thirdly, Weaknesses- Opportunities strategies aim to clear up theShow MoreRelatedCaffe Nero3562 Words   |  15 PagesExecutive summary In this report, the mission statement for Caffe Nero is make sure food and service are excellence in all four areas to achieve their aim. Besides that, Caffe Nero also providing their customers with good quality coffee and comfortable environment to their customers. There are 3 main important to be successful - A high quality and well defined offering, focus on brand value, selective site acquisition and disciplined roll-out. Next, SWOT analysis has included in this reportRead MoreAnalysis of Caffe Nero Essay4351 Words   |  18 PagesIntroduction Gerry Ford founded Caffe’ Nero in 1997. Caffe’ Nero is the biggest privately owned coffee chain in UK. His intension was to open up a chain of continental style coffee shop in UK. Currently Caffe’ Nero operates in England, Scotland, Wales, Turkey, and United Arab Emirates. Caffe’ Nero has over 400 stores and 3000 employees. Caffe’ Nero concessions in some UK major stores like Heathrow Airports, House of Fraser, bookshop chain Waterstone’s and also Caffe’ Nero Express outlets opened up inRead MoreCafe Nero Marketing Plan6124 Words   |  25 Pagesset the next market objectives and plans a one year plan strategy to reach those objectives. In the second part, this marketing plan outlines the issues that need to be considered to implement Caffà © Nero overseas by analysing of international marketing of the company. Caffà © Nero Group Plc Caffà © Nero Group Plc was founded 1977 and currently owns 290 stores from Brighton to Glasgow with  £90,7 million as turnover. We provide Italian coffee in European style coffee houses. Our philosophy consistsRead More7ps analysis for Caffe Nero Essay1613 Words   |  7 Pagesanalysis (7P’s) and recommendation : Caffe’ Nero Introduction Caffe’ Nero was founded by Gerry ford in 1997 which aiming to be authentically Italian, serving premium espresso-based coffee, fresh high quality food, and a neighborhood gathering spot by the end of 2000, the Nero team had built 31 cafes  and established the company as a national brand and received British Design Council award for best company identity (Official Caffe’ Nero website).  Caffe’ Nero considered themselves as bothRead MoreCafe Nero Environment, Swot Analysis, Smart Objectives Essay examples2810 Words   |  12 PagesPage Content Caffà ¨ Nero Facts 3 Environment Analysis 3 SWOT Analysis 5 SMART OBJECTIVES 6 SEGMENTATION 7 Marketing strategies 7 7Ps 8 Monitor and evaluating plan 10 Read MoreNero Cafe Financials2785 Words   |  12 PagesPROFIT CLIMBED BY 38% TO  £13.2M (2007:  £9.6M) STRONG CASH GENERATION CONTINUES TO FUND ROLL-OUT OF NEW STORES A NET INCREASE OF 61 NEW STORES DURING THE YEAR, BRINGING GROUP TOTAL TO 371 YEAR END LAUNCHED â€Å"NERO EXPRESS† CARTS FOR AIRPORT AND RAILWAY STATION HUBS: OPERATING WITH A TOTAL OF 15 NERO EXPRESS CARTS BY YEAR END (MAY 2008) ENTERED FIRST INTERNATIONAL MARKET - TURKEY. OPENED 7 STORES BY YEAR END (MAY 2008) CURRENTLY 393 STORES IN 210 UK CITIES AND TOWNS; ANTICIPATE 410 STORES BY CURRENT YEARRead More Coffee Industry in the UK Essay1613 Words   |  7 Pagescoffee industry has grown rapidly since the 1990s; before Starbucks emerged, people were used to drinking low quality coffee from tins. Starbucks introduced fresh coffee made from top quality beans that have excellent taste and drinks such as the caffe latte and cappuccino, which have helped to fuel the development of the coffee market into a multi million pound industry. The size of UK branded coffee chains have quadrupled from 1999 to 2004, with a current market turnover of over  £1 billion. Read MoreOverview of the Coffee Industry Uk Essay1777 Words   |  8 PagesCompetitors Starbucks Costa Coffee Caffe Nero 6 Barriers to entry 7 Price sensitivity 8 Customer Profile 9 Supply 10 Conclusion 1 Market Overview - Value/Sales/Volume/Growth in recent years The coffee industry has grown rapidly since the 1990s; before Starbucks emerged, people were used to drinking low quality coffee from tins. Starbucks introduced fresh coffee made from top quality beans that have excellent taste and drinks such as the caffe latte and cappuccino, which have helpedRead MoreEssay about Costa Coffee Marketing Plan4148 Words   |  17 Pages |32.4% | |Starbucks Coffee Company |314 |403 |717 |23.2% | |Caffà ¨ Nero |160 |250 |410 |13.3% | |Caffà ¨ Ritazza |19 |164 |183 |5.9% | |BB’s Coffee Muffins (went out of |10 Read MoreIdentify, Analyze and Discuss Strategic Issues for Costa According to the Resource Based View (Rbv) and Its Core Competences.1277 Words   |  6 Pagesthey are utilized in order to confer Costa competitive advantage. The coffee brewing industry is a relatively recent market in expansion with little differentiation between the main competitors. In spite of the fierce competition that Starbucks, Caffe Nero and Coffee Republic have given to Costa coffee, ‘the company is the fastest growing coffee shop chain in the UK’ (Datamonitor 360, (2008), Whitbread PLC, company overview). This means that Costa coffee has successfully managed (partly at least)